Mobile Strategy

The year 2013 will, in all likelihood, show 100 million more smartphone-based platforms than PC-based access platforms [Gartner].

Mobile Strategy

The web is becoming increasingly accessible with the introduction of web-enabled smartphones. The mobile web has enabled the consumer to access the Internet practically anywhere they can carry their phones. The year 2013 will, in all likelihood, show 100 million more smartphone-based platforms than PC-based access platforms [Gartner]. That’s huge- more mobile than desktop.

If you have a web presence, you also have a presence on the mobile web by default. This means that you have to start thinking about how your existing website performs when viewed in mobile browsers. A site that breaks in mobile browsers, or doesn’t load properly, can do your business more harm than good. You should also consider the remarkable rate at which consumers are adopting the mobile web as one of their platforms of choice. If you are to continue marketing to potential customers and connecting with existing customers, in the most effective way possible, you need to embrace the power of the mobile web. [Simply Business]

Here at ACI, we can take your existing website and make it mobile friendly. Working on a new website? You’ll want to keep mobile users in mind. This means structuring your essential mobile content so that people on the move can quickly find what they are looking for and will call or visit you immediately. This doesn’t mean doing without on your desktop website; it means building views that adapt to the browser device, large or small.

Going beyond the web, there may be key components of your business that could be built into a mobile app. What if customers could download your app and obtain one-button mobile access to their latest order status? It’s all about connecting with your customers and making their lives easier, building loyalty to your brand. Are the majority of your customer phone calls asking about account balances, business hours, or your location? What is your time worth? ACI and New River Mobile work closely with you to develop integrated mobile solutions, on the web and native mobile applications.