Project Management
Successful projects require planning, strategy and great communication. ACI’s project managers serve as scrum masters to oversee the agile development process and liaison between the development team and client. They provide support services for the ACI team collecting requirements and clearing road blocks while keeping the customer up to date on process and deliverables.
ADA and 508 Compliance
ACI has vast experience in evaluating and remediating websites to meet 508 compliance standards. We use CSS-P per the W3C Accessibility Recommendations for page layout. The use of CSS benefits accessibility by separating the site structure from the presentation. CSS also allows a visitor to define their own fonts and colors by specifying them in a user style sheet. ACI uses descriptive and informative “alt” attributes for all images. This assists with the use of screen readers. ACI uses SortSite to test websites and identify and resolve any 508 compliance issues. Detailed explanations of this tool can be provided upon request.
Statistics
After spending a considerable time carefully crafting the text on your website, you need to verify visitors are finding your site! Once they do land on your site, you want to make sure the interface is user friendly and intuitive so they can quickly locate the information they are seeking. To assess your website success ACI recommends clients collect and review statistics on their website traffic.
Google allows small companies to utilize their basic analytics service free of charge. The basic service allows businesses to collect customer data including how visitors engage with their website. Stakeholders can then review current & historical data in both numerical and graphical formats.
If you are not currently monitoring your website traffic, here are a few reasons to reconsider:
- Learn more about your visitors (location, age)
- Assess the success of your marketing activities
- Determine where you are losing customers (bounce rates, least viewed content)
- How visitors found your site (search engines, social media)
- How long visitors remain on your site
- What pages are most and least popular
Once you are tracking website data, you will want to routinely review and assess the information. Leveraging this data will allow you to modify your website based on data-driven results vs. guesswork. For example, what is your bounce rate, how do visitors navigate through your site, do visitors complete action items (online form submission, purchase products, request more info)? Stakeholders can use this valuable information to refine and improve their websites on an ongoing basis.
ACI has experienced staff available to help you identify and track key metrics through Google Analytics. Our team can create customized reports that meet your business goals as well as provide recommended changes based on data.
SEO
ACI can assist with search engine optimization (SEO) and keyword targeting. We will work with you to:
- Define and target relevant keywords and phrases
- Implement a strategy for the placement of these keywords and phrases
- Recommend site improvements to maximize search results
- Set up Google Adwords and manage search placement
- Set up and maintain a paid Google keyword campaign based on your budget
We utilize industry best practice during website design to maximize organic placements by:
- Configuring a dynamic site map
- Implementing keyword rich page titles
- Setting up link exchanges
- Creating metadata
